The data infrastructure
your club can't afford
to build alone — until now.
We give mid-tier professional football clubs access to the same quality of data analytics as the elite — covering both performance on the pitch and commercial growth off it.
The Problem
Data licences are expensive. Most clubs can't justify them alone.
Building an in-house analytics team takes years and serious budget.
Commercial analytics barely exists below the top tier — and it shows.
One partner. Two pillars. Built for clubs that can't afford to do it alone.
Pillar 01
Football Performance Analytics
- Player performance modelling (Spearman-based)
- Team performance and tactical analysis
- Match day analytics and live insight
- Recruitment and player identification support
Pillar 02
Commercial & Marketing Analytics
- Football Club Mix Model (proprietary)
- Sponsorship valuation and ROI modelling
- Customer lifetime value modelling
- Ticket and merchandise pricing optimisation
The Why
“Roads are not built by individuals. If everyone had to build their own, only the wealthy would have good ones.”
Data infrastructure in football works the same way. The clubs with the largest budgets have built their own roads — their own data pipelines, their own analytics teams, their own models. Everyone else drives on gravel.
We build the road. Every club on it benefits. By sharing the cost of data licences, infrastructure, and expertise across a network of clubs, we make elite-level analytics accessible to the clubs that need it most.
This is not charity. It's a better model — for clubs, for the game, and for the quality of decision-making across European football.
Market Context
The market is moving.
Clubs that don't move with it will fall behind.
Global sports analytics market growth rate
Grand View Research, 2024
Football — the fastest growing segment
Statista, 2024
Europe's share of the global sports analytics market
Allied Market Research, 2024
The Pivot Advantage
One partner. Full flexibility.
When performance is strong and the pitch is handling itself, we shift more resource to commercial — maximising the moment while your results create momentum.
When focus is needed on the pitch, we go there. The same partner, adapting to what the club needs most — season by season, stakeholder by stakeholder. One contract. Full flexibility.
Season going well
Shift focus → Commercial growth
Results under pressure
Shift focus → Performance analytics
Always
One partner, one contract, full coverage
Free Upfront Analysis
Let us show you what your club is missing.
We start with a free upfront analysis using your own data. No pitch. No pressure. Just insight.
Get startedWe start with a conversation, not a sales pitch.