About us
Football is relationship-driven. People buy from people they trust. Here's who we are and why we built this.
The Story
The gap was obvious. Every mid-tier professional club in Europe is making decisions — on recruitment, on tactics, on pricing, on sponsors — without the data infrastructure that the elite take for granted. Not because they don't care. Because they can't afford it alone.
The data infrastructure and expertise existed. The models were built. The only missing piece was the model for making it accessible — sharing the cost of data licences and analytical depth across a network of clubs so that every club on the network benefits.
That's what we are building. Starting in the Netherlands, expanding across Europe. Not just a consultancy. Not just a software vendor. A different kind of partner — one whose interests are aligned with yours, season by season.
The Team
Founder / CEO
Co-Founder & CEO
Background in data science and sports analytics with experience across European football clubs. Saw the gap between elite analytics and the mid-tier firsthand — and decided to do something about it.
Lifelong supporter of the game in all its forms.
Founder / Head of Analytics
Co-Founder & Head of Analytics
Quantitative background with expertise in statistical modelling, commercial analytics, and data engineering. Previously worked in high-stakes commercial environments where the standard for data quality was unforgiving.
Convinced that xG tells half the story and the other half is in the data nobody's collecting yet.
Team profiles will be updated as the company launches. Reach out via the contact page to connect directly.
Advisory & Partners
Built with the right people around the table
We are building a network of advisors and partners with deep roots in football, data science, and commercial sports business. Details will be shared as partnerships are formalised.
Football Operations
Data Science
Commercial Sports
Club Management
The Vision
Not just the Netherlands.
Every mid-tier professional club in Europe.
Every club at this level of the game deserves access to the quality of insight that can genuinely change how they operate — on the pitch, in the transfer market, and in the boardroom. That is what we are building toward. One club at a time, one league at a time.
Be part of it from the start