What we do
Two pillars. One partnership. We are not replacing your coaching staff, video analysts, or commercial team — we are adding the analytical depth they don't have time or tools to build.
Pillar 01
Football Performance Analytics
What happens on the pitch — measured, analysed, and acted on. Our performance models are built and ready to deploy from day one. We complement coaching staff and video analysts with the statistical depth they don't have time to build — giving the people who know football better information to make decisions with.
Player performance modelling (Spearman-based)
Individual player evaluation using advanced statistical models proven in elite-level scouting.
Team performance & tactical analysis
Match and seasonal patterns distilled into clear, actionable intelligence for coaching staff.
Match day analytics
Real-time and post-match analysis connecting events on the pitch to measurable outcomes.
Training load & physical output analysis
Data-driven management of player condition to reduce injury risk and optimise peak performance.
Recruitment & player identification support
Filter the entire European market to surface the right profiles — at the right value.
Opponent analysis
Detailed pre-match intelligence to give your coaching staff the tactical edge.
Pillar 02
Commercial & Marketing Analytics
What happens off the pitch — the revenue, the fans, the sponsors. This pillar barely exists at mid-tier professional level. We bring enterprise-grade commercial intelligence to clubs that have never had access to it — and the results are immediate.
Football Club Mix Model
ProprietaryProprietary model quantifying what actually drives your revenue: performance, marketing, or pricing. No club below the top tier has this — until now.
Sponsorship valuation
Data-driven estimates of sponsor ROI based on media value, audience metrics, and competitive benchmarking.
Customer lifetime value modelling
Understand your fans as a long-term asset. Who are your most valuable supporters, and how do you keep them?
Ticket & merchandise pricing optimisation
Find the pricing sweet spot that maximises revenue without eroding supporter loyalty.
A/B testing
Test what works before committing budget. From email campaigns to matchday promotions — run it as an experiment.
Marketing analytics & attribution
Understand which channels and campaigns actually drive revenue — and cut the ones that don't.
Built to flex
“When your season is going well and the pitch is handling itself, we shift more resource to commercial — maximising the moment. When focus is needed on performance, we go there.”
One contract. Full flexibility. Adapting to what your club needs most — season by season.
Add-on
Data Engineering & Integration
Club data is often fragmented, inconsistently formatted, and hard to work with. We treat this as an opportunity, not a problem. Data engineering and integration support is available as an add-on — we clean, connect, and structure your data so the analysis can actually happen. Whatever state your data is in, we've seen worse.
Pilot Programme
Value before you sign anything.
We believe the analysis should speak for itself. So we let it.
You share your data
Securely share your available club data. We work with what you have — no need to have everything perfect.
We build a tailored insight plan
We run a free upfront analysis and return a specific roadmap of where value lies for your club.
You decide
See exactly what's possible — then decide whether to move forward. The analysis should speak for itself.